Unlocking Africa's $1.2 Trillion
Agriculture Economy
Unlocking Africa's
$1.2 Trillion
Agriculture Economy
Honeyguide is transforming the world’s largest underperforming food system
by giving farmers an optimized tech-enabled end-to-end market access platform.
Now small farmers can enjoy the benefits of scale and technology,
skip the middlemen, & capture more of the value they create.
Honeyguide is transforming the world’s largest
underperforming food system by giving half
a billion farmers an optimized tech-enabled
market access platform.
Now small farmers can finally enjoy the
benefits of scale and technology, skipping all
the middlemen, accessing consumers directly,
and capturing more of the value
they create.
Why?
No direct access to high-value markets.
Layers of value-extracting middlemen.
No negotiating power.
No funds to break the cycle.
Why?
No direct access to high-value markets.
Layers of value-extracting middlemen.
No negotiating power.
No funds to break the cycle.
Why?
No direct access to high-value markets.
Layers of value-extracting middlemen.
No negotiating power.
No funds to break the cycle.
The Problem
Most African farmers earn about $1/day.
But they create $20 of product each day.
They create plenty of value. They just aren't getting paid for it.
Lack of profitability prevents self-funded investment.
Stagnation undercuts production potential & growth.
Lack of profitability prevents self-funded investment. Stagnation undercuts production potential & growth.
Lack of profitability prevents self-funded investment.
Stagnation undercuts production potential & growth.
The Solution
We’ve created a new
distribution model:
Tech-enabled mobile marketplaces
• Honeyguide vehicles buy directly from farmers.
• Our system skips every middleman between farmer
& end consumer, drastically reducing cost & complexity.
• Our AI optimizes sourcing, logistics, pricing, & productivity.
• Honeyguide vehicles sell produce along their routes
directly to high-value urban buyers.
• On the return trip, Honeyguides also sell products
from urban marketplaces to rural farmers.
• Honeyguide vehicles buy directly from
farmers.
• Our system skips every middleman
between farmer & end consumer,
drastically reducing cost & complexity.
• Our AI optimizes sourcing, logistics,
pricing, & productivity.
• Honeyguide vehicles sell produce along
their routes directly to high-value urban
buyers.
• On the return trip, Honeyguides also sell
products from urban marketplaces to
rural farmers.
• Honeyguide vehicles buy directly
from farmers.
• Our system skips every middle
man between farmer & end
consumer, drastically reducing
cost & complexity.
• Our AI optimizes sourcing, logistics,
pricing, & productivity.
• Honeyguide vehicles sell produce
along their routes directly to high
-value urban buyers.
• On the return trip, Honeyguides
also sell products from urban
marketplaces to rural farmers.
This shifts power to the farmer
& value to the consumer
This shifts power to the farmer & value to the consumer
This shifts power to the farmer & value to the consumer
• Farmers keep more of the value they already create.
• Urban buyers get freshest food without the stress,
cost, & time of traveling to the produce markets.
• Profits are split with farmers & Honeyguide enables
them to self-fund productivity improvements.
• Farmers keep more of the value they
already create.
• Urban buyers get freshest food without the
stress, cost, & time of traveling to the
produce markets.
• Profits are split with farmers & Honeyguide
enables them to self-fund productivity
improvements.
• Farmers keep more of the value
they already create.
• Urban buyers get freshest food
without the stress, cost, & time
of traveling to the produce markets.
• Profits are split with farmers &
Honeyguide enables them to self-fund
productivity improvements.
When farmers earn more,
they can invest in productivity.
The entire smallholder economy flourishes.
& Africa’s $1.2T agricultural market
finally starts achieving it's potential.
And Honeyguide delivers real, essential value
to billions of users.
When farmers earn more,
they can invest in productivity.
The entire smallholder economy
flourishes.
& Africa’s $1.2T agricultural market
finally starts achieving it's potential.
And Honeyguide delivers real, essential value
to billions of users.
When farmers earn more,
they can invest in productivity.
The entire smallholder economy flourishes.
& Africa’s $1.2T agricultural market
finally starts achieving it's potential.
And Honeyguide delivers real, essential value
to billions of users.
Team
Honeyguide is a passionate, mission
-obsessed team of NASA
engineers, silicon-valley unicorn startup
veterans, & roboticists coupled with
market-expert founders, designers,
operators, legal council,
& accounting.
We are not outsiders trying to solve a
problem we don't understand.
We are eager, excited users of our
own product.
We know we can solve the world's
biggest problems using technology,
design, research, testing, collaboration,
effort, humility, & grit.
Honeyguide is a passionate, mission-obsessed team of NASA engineers,
silicon-valley unicorn startup veterans, & roboticists coupled with
market-expert founders, designers, operators, legal council, & accounting.
We are not outsiders trying to solve a problem we don't understand.
We are eager, excited users of our own product.
We know we can solve the world's biggest problems using technology,
design, research, testing, collaboration, effort, humility, & grit.
Honeyguide is a passionate, mission-obsessed team of NASA
engineers, silicon-valley unicorn startup veterans, & roboticists
coupled with market-expert founders, designers, operators,
legal council, & accounting.
We are not outsiders trying to solve a problem we don't understand.
We are eager, excited users of our own product.
We know we can solve the world's biggest problems using
technology, design, research, testing, collaboration,
effort, humility, & grit.
We see a future where value distribution
is global.
Producers can thrive at any scale.
Where value creators don't worry about
logistics, optimizing profits, or being
undercut. Where anyone anywhere can
participate in the economy & benefit from
a market optimized for their goods.
Where all producers benefit from direct
access to consumers.
Where market access is efficient
& effortless.
Where EVERYONE thrives.
Vision
We see a future where value distribution is global.
Where producers can thrive at any scale.
Where value creators don't worry about logistics,
optimizing profits, or being undercut.
Where anyone anywhere can participate in the economy
& benefit from a market optimized for their goods.
Where all producers benefit from direct access to consumers.
Where market access is efficient & effortless.
Where EVERYONE thrives.
We see a future where value distribution is global.
Where producers can thrive at any scale.
Where value creators don't worry about logistics,
optimizing profits, or being undercut.
Where anyone anywhere can participate in the economy
& benefit from a market optimized for their goods.
Where all producers benefit from direct access to consumers.
Where market access is efficient & effortless.
Where EVERYONE thrives.